About
Airah The Label was born from a mother’s love and a daughter’s desire for modesty without sacrificing style, quality, or affordability. Sidra Rasheed, the founder, named the brand after her 12-year-old daughter, Airah, who struggled to find beautiful yet practical hijabs.
Sidra’s journey began in Pakistan, where she lived until the age of three before moving to Australia. Growing up, she faced challenges in finding modest clothing that connected with her cultural roots, a struggle that fueled her dream to create something meaningful.
Our Craftsmanship Ensures The Reliability
That Lies In Our Products, Here’s Why:
Airah The Label is more than just a fashion brand; it’s a mission rooted in making a difference. By supporting local artisans in Pakistan with fair wages and ethical working conditions, we aim to empower communities while offering beautifully crafted, affordable hijabs to women worldwide. Our brand is dedicated to ensuring that modest fashion is accessible to everyone, without compromising on quality or style.
Our Process
Each hijab from Airah The Label is more than just fabric—it’s a story of craftsmanship, love, and meticulous attention to detail. Our journey begins in Pakistan, where skilled artisans create our fabrics from scratch, ensuring breathability and an elegant drape. These fabrics are then hand-dyed with eco-friendly, natural dyes, reflecting our commitment to sustainability. Our craftsmen take immense pride in perfecting every piece, from hand-stitching the hems to ensuring each hijab meets our high standards. Finally, each piece undergoes thorough quality checks and is carefully tagged by hand before reaching you. We are committed to making modest fashion not only beautiful and high-quality but also accessible to everyone, with a positive impact on the world, one hijab at a time.
There's a reason why our scarves are so loved:
we don’t compromise on quality or softness and
there’s comfort from start and finish.
